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Just how prepared are you? : an application of marketing segmentation and theory of planned behavior for disaster preparation

Daellenbach, Kate; Parkinson, Joy; Krisjanous, Jayne - In: Journal of nonprofit & public sector marketing 30 (2018) 4, pp. 413-443

Persistent link: https://www.econbiz.de/10011956575

Chapter 10 Igniting the Flame with Electronic Word-of-mouth in Digital Marketing

Bu, Yi; Thaichon, Park; Parkinson, Joy - In: Developing digital marketing : relationship perspectives, (pp. 181-190). 2021

This chapter is a descriptive study of digital marketing to stimulate electronic word-of-mouth (e-WOM) through the social impact of content creation. This chapter firstly introduces the background, concept, and development of e-WOM. Secondly, discuss the relationship between digital marketing...

Persistent link: https://www.econbiz.de/10015087104

Driving and evaluating social impact in health marketing : editorial

Parkinson, Joy; Naidu, Jay - In: Health marketing quarterly 41 (2024) 2, pp. 113-129

Persistent link: https://www.econbiz.de/10015050032

Why "mealtime chatter matters" : a process evaluation of a preventive health brief intervention

Norton, Lyza; Parkinson, Joy; Harris, Neil; Hart, Laura - In: Health marketing quarterly 41 (2024) 2, pp. 130-145

Persistent link: https://www.econbiz.de/10015050035

Disordered eating prevention : co-designing a brief intervention for use in community child health services

Norton, Lyza; Parkinson, Joy; Harris, Neil; Hart, Laura - In: Health marketing quarterly 41 (2024) 2, pp. 146-166

Persistent link: https://www.econbiz.de/10015050083

Engaging the front line : the important role of practitioner papers in health marketing and practical guidance to facilitate publication

Parkinson, Joy; Sherring, Phill; Foote, Liz; Davey, Janet - In: Health marketing quarterly 41 (2024) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10014575140

Transforming beyond self : fluidity of parent identity in family decision-making

Parkinson, Joy; Gallegos, Danielle; Russell-Bennett, Rebekah - In: Journal of business research : JBR 69 (2016) 1, pp. 110-119

Persistent link: https://www.econbiz.de/10011417116

An umbrella review of the use of segmentation in social marketing interventions

Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Segmentation in social marketing : process, methods and …, (pp. 9-23). 2017

Persistent link: https://www.econbiz.de/10011557771

Self-efficacy or perceived behavioural control : which influences consumers' physical activity and healthful eating behaviour maintenance?

Parkinson, Joy; David, Patricia; Rundle-Thiele, Sharyn - In: Journal of consumer behaviour : an international … 16 (2017) 5, pp. 413-423

Persistent link: https://www.econbiz.de/10011814818

A socioecological examination of observing littering behavior

Al-mosa, Yara; Parkinson, Joy; Rundle-Thiele, Sharyn - In: Journal of nonprofit & public sector marketing 29 (2017) 3, pp. 235-253

Persistent link: https://www.econbiz.de/10011779086