This paper explores the integration of corporate and marketing communication in tomorrow’s company, and discusses a model of the corporate communication system of managing. It defines the need for a total stakeholder perspective and to integrate communication activities around...

The inter‐organizational network is becoming an increasingly common form of organization. The majority of trade is carried out between organizations, rather than organizations and households. Many of these networks are concerned with the exchange of tangible goods. However, increasing numbers...

Recently, major projects have been conducted using a strategic alliance set‐up, where participating organisations work together, collaboratively, within the same organisation structure consisting of personnel from each organisation. The ethos of the strategic alliance encourages an integrated,...

A postal survey of directors and managers of corporate communications, communications, public relations, human resource management and marketing was con‐ducted among over 1,000 UK organizations, resulting in the views of over 200 directors and managers being captured and reported. The survey...

States that the emerging economic democracy driven by electronically‐mediating communication systems (information sharing technology) is decentralizing the decision process to informed, empowered stakeholders in coalitions over rights and responsibilities. Reports that the modern world is in...

An eclectic view of organisational performance is presented and the ability of mass media to influence it is addressed. A number of cases are considered in the light of this including Northampton Healthcare NHS Trust and the American Electric Power system. Comments are presented in relation to a...