Refers to a training package of the same name. Describes the dangers of “pigeon‐holing” people and recommends that a good judge of character should be an explorer. Provides a people‐judgement questionnaire and concludes that whilst we are all pigeon‐holers to some degree we should use...

Consumer selection of retail patronage mode has been widely researched by marketing scholars. Several researchers have segmented consumers by shopping orientation. However, few have applied such methods to the Internet shopper. Despite the widespread belief that Internet shoppers are primarily...

Purpose – This paper aims to examine brand innovativeness. While innovativeness has been studied at the product and firm levels, there is little research at the brand level. This paper argues for why this is needed, develops a conceptualization of consumer perceived brand innovativeness (CPBI)...

Purpose – This paper aims to develop and estimate a model to measure consumer perceptions of trade show effectiveness. Design/methodology/approach – Data were collected at three separate B2C trade shows. Study 1 ( n =47) involved field interviews with data subjected to qualitative item...

Purpose: This study aims to investigate marketing managers’ views on the existence and nature of the academic–practitioner gap in the branding domain. Design/methodology/approach: Using a purposive sampling method, the researchers conduct semi-structured qualitative interviews with 20...

Being both in the academic and management consultancy worlds, one can be haunted by questions about the validity and integrity of what is sometimes done in the name of “stimulating creativity and innovation”. Here are expressed some private, even perhaps “darker” thoughts, doubts and...

A previous paper discussed explicit bounds in the exponential approximation for the distribution of the waiting time until a stationary reversible Markov chain first enters a 'rare' subset of states. In this paper Stein's method is used to get explicit (but complicated) bounds on the Poisson...