Purpose – This article aims to examine the extent to which Western World “textbook” strategic marketing is being practised within Chinese manufacturing companies as well as its contribution to competitive success. Design/methodology/approach – Data were collected by means of a...

Recent initiatives in business curricula have included emphases on global business communication and ethics. Combines these issues by comparing the ethical predisposition of business students in New Zealand and Singapore with their US counterparts. A sample of 373 students indicated that the...

Reports on a change process at Anglian Water using personal development plans (PDPs). The plan encourages staff to think of their whole life and their hopes, ambitions and expectations. Explains the PDP process. Dimensions of the PDP include job skills, the wider business, the home and personal...

For many years scholars of marketing have advocated the importance of marketing as a key determinant of business performance, and particularly for small and medium‐sized enterprises. In the UK, efforts have been made to translate theory into practice in an attempt to improve the...

Many studies have highlighted the important role that marketing plays in contributing to a firm’s competitive success. In most cases, however, research has focused on either large businesses, or, to a lesser extent, very small businesses, essentially ignoring the many “medium‐sized”...

Describes the tachistoscope, which is a device for presenting a visual field to an observer for a carefully controlled time interval. Goes on to show the differences between the newer and the older types and its use as an advertising research tool, showing is a successful aid for this purpose....

Purpose: The purpose of this paper is to consider how organizations with diverse, interdependent functions with differing evaluative principles and differing ideas as to which behaviors are the most desirable, use management controls in their efforts to achieve innovation....