This article aims to develop a novel model for ranking the parameters that influence the building of trust on online shopping in the context of Iran. A multi-criteria decision making (MCDM) model based on a fuzzy analytic network process (ANP) method is developed to systematically clarify the...

Purpose – The purpose of this paper is to investigate the role of new methods of mass communication (employing customer relationship management (CRM) software and web site) in the development of tourism industry in Iran. Design/methodology/approach – Data were collected from managers and...

Brand extension is one of the most popular strategies in marketing. This is due to the fact that consumers usually take into account the brand first because it indirectly reflects the design, quality, and functions. According to the significant role of brand in creating benefit and diminishing...

Purpose – The purpose of this paper is to develop the strategy map (SM) of an Iranian automotive industry and the causal and effects relations of the SM’s variables though fourth generation of balanced scorecard (BSC) and fuzzy DEMATEL (decision-making trial and evaluation laboratory)...

Purpose The purpose of this paper is to identify factors affecting agile supply chain and evaluate the effect of these factors on profitability. To that end, after reviewing the theoretical foundations of this field, the authors identified the factors affecting supply chain agility and...

Purpose – This study seeks to explore how far Iranian organizations are involved with the concepts and domain of corporate social responsibility (CSR) mainly based on a descriptive analysis. Also to determine the drivers and barriers of CSR implementation in the context of Iran....

Purpose Customer identity and access management (CIAM) is a sub-genre of traditional identity and access management (IAM) that has emerged in the past few years to meet evolving business requirements. CIAM focuses on the connectivity with the customer when accessing any type of systems,...

Purpose: The purpose of this paper is to investigate the impact of strategic collaboration (SC) on sustainable supply chain management (SSCM), considering the mediating role of internal knowledge sharing (IKS) and external knowledge sharing (EKS). Design/methodology/approach: The study...

Purpose – The main purpose of this study is to explore the perception of Iranian sample managers and employees from state‐owned organizations on benefits, barriers, and desire to telecommute based on the context of Iran using descriptive analysis. Design/methodology/approach – To address...