Purpose – The purpose of this paper is to examine the marketing developments since 1992 at the interface of information and communication technology (ICT) from a marketing channel and consumer perspective. Design/methodology/approach – The research method used was a review of contemporary...

The objective of this chapter is to examine the concept of minors, internet-enabled devices and online shopping behaviour. The methods deployed are a rigorous examination of the literature coupled with educated observations and the development of a theoretical model. The author concludes that...

Purpose – The purpose of this article is to be a conceptual contribution to the special issue on “Is the Middle East the land of the future?”. It aims to provide a holistic picture of the efforts of the Middle East towards achieving the Millennium Development Goals (MDGs), using...

Although web pages and sites consist of a multitude of individual cues, this paper argues that marketers need a gestalt approach to understand how consumers perceive online shopping environments. Following a systematic review of the literature on categorizations of online shopping environments,...

Purpose: Experience matters to both shoppers and marketers. It can be the aim of a shopping navigation; the cues of the environment also create an experience. Whilst much is known about how experiences are staged offline, the characteristics of the online medium necessitate a re-examination of...

Brands, as actors participating in the marketplace's social discourse, have the ability to lower and, equally, raise social and cultural boundaries. As such, it is important to understand better effects of brand-related cultural cues on consumer vulnerability, especially given the unprecedented...

We examined consumption behavior to understand how individuals become culturally plural consumers through exploratory research conducted in one of the world’s most urban multi-cultural environments, the UAE. As a starting point consumption was deemed as “consummatory” in accord with...

Today's marketplaces are increasingly multicultural as more individuals negotiate complex cultural identities. Brands play a role in materializing individual identities—however, little is known about how culture-based brand appeals might affect consumers' identity dynamics, positively or...

Purpose – The purpose of this paper is to bring international marketing and consumer research attention to multicultural marketplaces as a new focal research lens. It develops a conceptualisation of multicultural marketplaces, demonstrating why they constitute new conceptual territory, before...