Purpose: The purpose of this paper is to develop and test a comprehensive hierarchical model of the interrelationships among five higher order marketing constructs (service quality, customer satisfaction, perceived value, restaurant image and behavioural intentions) for moderate upscale...

Purpose: This research develops and tests a comprehensive hierarchical model of the behavioural intentions of day spa customers. Design/methodology/approach: The primary data was collected from the customers of 17 day spas throughout Thailand. EFA and SEM were used to analyse the data and test...

The spatial distribution of agri-environmental policy benefits has important implications for the efficient allocation of management effort. The practical convenience of relying on sample mean values of individual benefits for aggregation can come at the cost of biased aggregate estimates. The...

Purpose – Global mobile communication is one of the most dynamic and important service markets. Several researchers suggest using a theoretical approach to develop a much deeper insight into key marketing constructs such as service quality, customer perceived value, customer satisfaction,...