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Do brand acquisitions create wealth for acquiring company shareholders? Evidence from India

Jit Singh Mann, Bikram; Kohli, Reena - In: Journal of Product & Brand Management 21 (2012) 4, pp. 265-274

Purpose – The paper seeks to assess the impact of brand acquisition announcement on the wealth of the acquiring company's shareholders in India. Furthermore, announcement returns have been assessed and compared across FMCG versus pharmaceutical brand acquisitions and domestic versus cross...

Persistent link: https://www.econbiz.de/10014896308

Analyzing determinants of value creation in domestic and cross border acquisitions in India

Kohli, Reena; Mann, Bikram Jit Singh - In: International Business Review 21 (2012) 6, pp. 998-1016

The present study seeks to assess the acquiring company announcement gains, and determinants thereof, in domestic and cross border acquisitions in India. For this purpose, 268 acquisitions comprising of 202 cross border acquisitions and 66 domestic acquisitions constitute the sample set....

Persistent link: https://www.econbiz.de/10010588259

Analyzing the likelihood and the impact of earnout offers on acquiring company wealth gains in India

Kohli, Reena; Mann, Bikram Jit Singh - In: Emerging Markets Review 16 (2013) C, pp. 203-222

The study seeks to assess the likelihood and impact of earnout offers on the acquiring company wealth gains in cross border acquisitions in India. The study highlights two cases where earnouts are preferred choices of the acquirer. Firstly, in those cases where the target company is in hi-tech...

Persistent link: https://www.econbiz.de/10010682554

Consumer-celebrity parasocial interaction : a conditional process analysis

Parmar, Yadvinder; Mann, Bikram Jit Singh - In: Global business review 25 (2024) 4, pp. 1026-1046

Persistent link: https://www.econbiz.de/10015163002

Antecedents of consumer preference for information sources for acquiring corporate information

Kaur Ghuman, Mandeep; Mann, Bikram Jit Singh - In: Corporate reputation review : an international journal 18 (2015) 4, pp. 353-371

Persistent link: https://www.econbiz.de/10011476444

Unleashing a decisive approach to manage quality costs through behavioural investigation

Chopra, Arvind; Mann, Bikram Jit Singh - In: Business process management journal 21 (2015) 6, pp. 1206-1223

Persistent link: https://www.econbiz.de/10011487790

Profiling customers based on their social risk perception : a cluster analysis approach

Kaur Ghuman, Mandeep; Mann, Bikram Jit Singh - In: Metamorphosis : a journal of management research 17 (2018) 1, pp. 41-52

Persistent link: https://www.econbiz.de/10011893869

What and how to communicate about a corporate brand with the consumers : an exploratory study

Mann, Bikram Jit Singh; Kaur Ghuman, Mandeep - In: Journal of marketing communications 24 (2018) 3, pp. 230-249

Persistent link: https://www.econbiz.de/10011852950

Impact of celebrity endorser as in-store stimuli on impulse buying

Parmar, Yadvinder; Mann, Bikram Jit Singh; Kaur Ghuman, … - In: The international review of retail, distribution and … 30 (2020) 5, pp. 576-595

Persistent link: https://www.econbiz.de/10012315163

Sustainable supply chain activities and financial performance : an Indian experience

Mann, Bikram Jit Singh; Kaur, Harmeet - In: Vision : the journal of business perspective 24 (2020) 1, pp. 60-69

Persistent link: https://www.econbiz.de/10012174969