This study examines the effect of company-cause congruency on consumer responses to Cause Related Marketing (CRM) programs of stigmatized products. This study also investigates the moderating role of user status and tests a theoretical model of the effects of attitude toward the industry on...

Purpose: In view of the increasing importance of creating values that require shared societal responsibilities to be borne by not just firms but customers as well, the purpose of this paper is to empirically investigate whether customers’ social capital plays a role in creating shared values...

Purpose: The purpose of this paper is to examine whether the corporate social responsibility (CSR) image of a firm is influenced by consumer citizenship and the consumer’s involvement in CSR and the extent to which this affects purchase intention. Design/methodology/approach: A total of 304...

Purpose This study examines the effect of corporate social responsibility (CSR) capabilities on corporate association and, consequently, customer orientation and price premium, which are key to competitive advantage. Design/methodology/approach This study adapts survey instrument targeting...

Purpose This cross-culture study aims to investigate how two cultural values, collectivism (COL) and long-term orientation (LTO), integrate with each other to trigger green consumption. Design/methodology/approach Using data from three consumer surveys in Vietnam, South Korea and Poland, this...

Purpose – The purpose of this paper is to determine the relationship between consumer ethnocentrism and product attitudes, including country of origin, and to investigate whether ethnocentric tendencies and product attitudes vary by demographic variables. Design/methodology/approach – Data...

Purpose – The purpose of this paper is to examine the mediating role of innovation on the relationship between organizational culture and firm performance. Design/methodology/approach – Data for the study were collected through a survey from 154 branches of ten prominent banks in Turkey and...

The purpose of this study is to identify and present the key organizational characteristics of innovativeness which will provide an organization a better assessment of their readiness for innovation. An extensive examination of the existing literature was performed to identify the gaps in...