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Purpose – The objectives of this paper are twofold: to add to the debate regarding conceptualisation and operationalisation of value within a professional service domain, and to contribute to the relatively sparse literature dealing with the functional relationship between determinants and...
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Purpose – Cobranding is increasingly popular as a strategy for commercial success. Brand positioning strategies are central to marketing, yet the impact of perceptions of parent brands’ positioning on consumers’ perceptions of cobrand positioning has not been investigated. The aim of the...
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This study examined the effect of layoffannouncements on shareholder wealth. Second, itfurther discusses the social implications oflayoffs and the extent to which investorreactions towards layoffs may have changed overtime. Details of layoff announcements for UKlisted companies were gathered for...
Persistent link: https://www.econbiz.de/10010867245
While there is a prolific body of literature on social and organisation networks, there is no research on how academics develop and manage their research networks for the purpose of publication. This paper provides knowledge and understanding as to how academics develop and manage such networks....
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Purpose – This paper aims to investigate how students perceive the services they are offered at a German university and how satisfied they are with them. Design/methodology/approach – An evaluation study using a new tool to measure 15 dimensions of student satisfaction at an institutional...
Persistent link: https://www.econbiz.de/10014799049