Brito, Pedro Quelhas; Torres, Sandra; Fernandes, Jéssica - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 7, pp. 1495-1517
Purpose: The purpose of this paper is to study the nature and concept of emoticons/emojis. Instead of taking for granted that these user-generated formats are necessarily emotional, we empirically assessed in what extent are they and the specificity of each one. Drawing on congruent mood state,...