Showing 1 - 10 of 13
Persistent link: https://www.econbiz.de/10011811541
Purpose: The aim of the present study is twofold. First, it measures Facebook users’ experience in a holistic way by taking into account the various dimensions of Facebook experience (i.e. entertainment, flow, escapism, challenge, learning, socializing and communitas); second, it tests the...
Persistent link: https://www.econbiz.de/10012076989
Purpose – This paper aims to investigate the consumer responses associated with crises in the hotel industry. More precisely, the current research explores the factors that affect consumer attitudes (i.e. impressions, perceived social responsibility, and future purchases) during a hotel...
Persistent link: https://www.econbiz.de/10014762973
Purpose – The aim of the present study is to investigate the impact of the different aspects of consumption experience on various post-consumption variables (i.e. satisfaction, nostalgia intensity, word-of-mouth (WOM) communication and behavioural intentions). Design/methodology/approach – A...
Persistent link: https://www.econbiz.de/10014850088
Purpose – Product‐harm crises have become an almost familiar phenomenon in today's business environment as technology becomes more vulnerable. Even if a product‐harm crisis is associated with the company that manufactured the defective product, the entire industry may be affected. Not only...
Persistent link: https://www.econbiz.de/10014946233
Purpose – The purpose of this paper is to investigate the most important characteristics of the religious package tour as perceived by consumers who travel to the Holy Land and to examine the marketing components that play an important role for pilgrims. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10014763002
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Persistent link: https://www.econbiz.de/10011744138
Purpose: This paper aims to examine consumer reactions during product-harm crises by measuring the impact of perceived risk, blame and trust on consumer purchase intentions. Moreover, the role of perceived crisis severity is examined as affecting the three main endogenous variables of the...
Persistent link: https://www.econbiz.de/10012073591
Corporate crises are becoming more frequent and devastating for corporations. The Bhopal disaster cost Union Carbide Corporation over half a billion dollars and forced it into a restructuring that reduced its size by one half.
Persistent link: https://www.econbiz.de/10014846756