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The Full Birth History has become the dominant source of estimates of fertility levels and trends for countries lacking complete birth registration. An alternative, the 'Own Children' method, derives fertility estimates from household age distributions, but is now rarely used, partly because of...
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Purpose The purpose of this study is to demonstrate how Facebook usage is positively related to envy and narcissism, which in turn increase users’ desire for self-promotion and propensity to engage in conspicuous consumption. Design/methodology/approach Data were collected via an online...
Persistent link: https://www.econbiz.de/10014902241
We describe a newly established research project called SoftLab in the area of computational science and computational engineering. The SoftLab project attempts to link physical laboratory experimentation with computer control and simulation to provide a virtual laboratory for computational...
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Purpose – Consumers are increasingly connected to each other through electronic devices. Consequently, the potential for online retailer (hereafter, e‐tailer) initiated communications delivered through electronic media to inspire viral‐like e‐WOM processes among consumers is also...
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What are the timeless truths of advertising? How can agency leaders manage their teams, their creative talent, and clients? To answer these and other questions, the mythology of the 'Golden Age of Advertising' is examined and analyzed herein. Specifically, using ad man Don Draper--protagonist of...
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E-marketing evolved from a comparatively isolated group of "dot-com" firms to a mainstream marketing channel activity. This progress has also influenced customers and their "e-behavior" in the process. This study reviews the literature from information systems and marketing and uses...
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