Purpose – This study aims to use product attributes and retail display information to develop cross‐national segments. Design/methodology/approach – The study uses consumers' choice in wine stores to develop segments of consumers, based on the relative importance of 13 factors consumers...

Purpose: Little research on the influence of external factors, such as weather and holiday periods, on retail sales on alcoholic beverages is available. This study aims to investigate how weekly retail sales of different alcoholic beverages vary in association with daily maximum temperatures...

Purpose: The purpose of this paper is to present seven mega-topics wine business researchers could collaborate on to help the global wine industry better cope with changes occurring across the world. Design/methodology/approach: The first six of these topics emerged at a strategy planning...

Purpose – This paper has two purposes: to use polarisation to identify variations in loyalty and to apply polarisation to an important non‐brand attribute, price. Design/methodology/approach – A comprehensive revealed preference data set of wine purchases is used to apply polarisation....

Purpose – This study responds to the call of Fader and Hardie for more research on buyer behaviour toward stock keeping units (SKU). This paper aims to examine whether different SKU‐based product variants appeal to buyers with different demographic characteristics....

Purpose – The aim of this study was to investigate the extent that consumers prefer the localised packaging over standard packaging, and how the differences may vary across different product types. An ongoing debate facing marketers is whether marketing approaches should be localised as...

Purpose The common market practice by foreign marketers is to sell their brands in standard or localised packaging or sometimes both in the context of Pakistan. By examining the differential influence of standard (Western) and local (Urdu) packaging on Pakistani consumers’ perceptions and...

Considers the growing importance of the solo consumer in today′s services marketplace. Suggests that marketers need to adapt to such consumers instead of stereotyping them and perceiving them as “lonely” in a negative manner, which will only serve to drive away business. Examines the ways...