Purpose: Assuming that supplier knowledge can either strengthen the partnership by nurturing the commitment and trust between partners or allow the buyer to be more calculative, this study aims to propose two types of knowledge sharing in supplier relationship – a type benefiting the...

Purpose – This study aims to investigate creativity‐related determinants of learning in the context of business‐to‐business services and client‐agency relationships. Design/methodology/approach – The research model includes client encouragement, agency creativity, campaign...

Purpose – The purpose of this paper is to advance the understanding of antecedents and consequences of superstitious beliefs. Design/methodology/approach – From survey data drawn from 206 South Korean and 218 US respondents, structural equation modeling is used to test the posited...

Purpose – This study seeks to suggest and test an important moderator, organizational encouragement, which plays between working hard, and two outcome variables, creativity and performance. This study also aims to test the traditional inferences and conclusions in the creativity literature in...