Purpose This study aims at establishing if the use of change agency aides can have an effect on a specific target group in a public information campaign. The target group is elderly citizens. Design/methodology/approach Using both diffusion theory and social network theory the theoretical...

Purpose – The purpose of this paper is to examine and analyze the prevailing form of rationality that governs the challenges, goals and roles of communication professionals. The authors will also explore alternative forms of rationality and discuss what these would imply....

Purpose – The aim of this paper is two-fold: to describe and to consider the implications of the synthesis between terrorism, the media and strategic communication, using the Norway attacks as an example; and to describe and analyze the challenges and execution of crisis communication during...

Purpose: The purpose of this paper is to describe strategic improvisation, a contemporary concept and approach based on the creative arts and organizational crisis theory, as a valuable approach for communication professionals. Strategic improvisation combines the need for planning and...

Purpose – The purpose of this study is to describe and reflect on strategic communication and its relevance for organizational development and the service sciences. Design/methodology/approach – The approach is conceptual and based on an analysis of relevant earlier research. In the first...