Purpose – The purpose of this paper is to add to the accumulative knowledge in the field through investigating the different factors affecting the choice of export entry mode by Egyptian SMEs. An organised examination of the literature related to export entry modes by SMEs is discussed to...

"This book adds to the knowledge in the field of religious tourism by providing readers with information on the international perspectives as well as the most current religious tourism practices used in both developed and developing countries. It also raises the level of awareness on the main...

"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--

Small business enterprises (SBEs) are considered to be the economic engine leading to worldwide economic development. They have attracted substantial consideration from researchers, academics and practitioners in the last three decades. Meanwhile, E-marketing (EM) has emerged as one of the key...

"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher.

"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by publisher.

This paper aims to explore the current aspects related to Electronic Marketing (E-Marketing) adoption and implementation in developing countries through examining and investigating the case Egyptian small business enterprises. The paper methodically reviews E-Marketing adoption and...