Mingxia, Zhu; Quan, Rose; Xuan, Kuang - In: Journal of Technology Management in China 1 (2006) 2, pp. 159-173
Purpose – Fast‐developed IT products have had a great impact on high technology business. With increases of foreign investments flowing into Chinese IT markets, the impact of national culture and ethnicity on consumer behaviour has become a recognized issue. The main purpose of this paper is...