Using a sample of 103 first year business students at the Waikato Polytechnic in New Zealand, examines hypotheses that students’ performance is related to personality style; and that scores achieved in multiple choice assessments are a useful predictor of the likely outcomes for other types of...

Over the years, research studies have found sex stereotyping in television advertisements. However, those studies typically examined western television commercials only, leaving open the question of the cultural influence on advertising’s sex‐role portrayal in emerging Pacific‐rim markets....

Purpose – China's increasing importance as a major global supplier has coincided in recent years with a number of disturbing cases of quality fade (sudden unexpected deteriorations in agreed quality levels) adversely impacting consumer safety, welfare and brand equity. The most effective...

Purpose – This paper seeks to explore the applicability of the eclectic framework of international production in explaining the growth of transnational crime groups. Design/methodology/approach – The paper adopts a comparative discussion perspective. It examines a number of both similarities...

The EC is one of the most important overseas markets for New Zealand companies. Many New Zealand companies, while claiming to be iche marketers, are actually competing in open segments on the basis of cost and price. These firms appear to place little importance on marketing variables such as...