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Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
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2017
Persistent link: https://www.econbiz.de/10011570378
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Government Is Us: Public Administration in an Anti‐Government Era
Kramer, Robert
- In:
Journal of Organizational Change Management
12
(
1999
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6
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pp. 562-578
Persistent link: https://www.econbiz.de/10014891707
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The Connective Edge: Leading in an Interdependent World
Kramer, Robert
- In:
Leadership & Organization Development Journal
21
(
2000
)
7
,
pp. 366-367
Persistent link: https://www.econbiz.de/10014924098
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Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
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2017
Positionierung neuer Marken in Konsumgütermärkten -- Forschungsstand zur vergleichenden Werbung -- Analyse der Werbewirkung vergleichender Werbung in drei Produktkategorien -- Vergleichsintensität vergleichender Werbung.
Persistent link: https://www.econbiz.de/10014018473
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