Purpose – This paper's aim is to help hospitality management executives and graduate students to understand and to develop marketing expertise in the small hotel sector. Design/methodology/approach – Case studies for three hotels illustrate some major marketing challenges for the small hotel...

Purpose – This article aims to address the paucity of research in relation to eating establishments and food marketing by focussing on the public house sector in the UK. Design/methodology/approach – This research uses secondary data and a qualitative case study approach to investigate pub...

Purpose – The purpose of this paper is to contribute to the understanding of marketing in small hotels specifically, and, more generally, to the area of SME or entrepreneurial marketing. Design/methodology/approach – A deductive‐inductive approach based on interviews with 15 small hotel...

Purpose – The purpose of this exploratory research is to analyse the marketing activities of software companies in the UK educational software sector. The paper aims to explore the marketing environment and to investigate whether there are differences in experiences, attitudes and approaches...

This paper uses a comparative study to explore entrepreneurial marketing orientation in small software technology firms, in relation to firm growth. Entrepreneurial Marketing (EM) acknowledges the interface between entrepreneurship, marketing and innovation and, pursuance of customer value....

Purpose – The purpose of this paper is to introduce the special issue on research carried out at the Department of Information and Communications at Manchester Metropolitan University. Design/methodology/approach – The paper reflects on two factors: the context of the Department within the...

Purpose – This paper seeks to make a contribution to understanding of knowledge sharing in the public sector, with specific reference to a context in which multi‐agency working is important, and the information being shared is personal case information. Design/methodology/approach – A...

Purpose – This paper seeks to provide insights into key areas of business support used by technology entrepreneurs who start businesses in north west Wales. Design/methodology/approach – This research uses a qualitative research approach and a purposive sample of eight small technology firms...

Purpose – The purpose of this paper is to propose the application of social practice theory for the investigation of entrepreneurial marketing (EM) practices. Design/methodology/approach – A theoretical gap has been found between scholarly efforts to explain the nature of EM practice and the...