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Does university play significant role in shaping entrepreneurial intention? : a cross-country comparartive analysis

Trivedi, Rohit - In: Journal of small business and enterprise development 23 (2016) 3, pp. 790-811

Persistent link: https://www.econbiz.de/10011573460

Consumer reactions to nudity in print advertising : Comparing same‐gender and opposite‐gender effects

Trivedi, Rohit; Teichert, Thorsten - In: Psychology & Marketing 38 (2021) 5, pp. 819-833

Persistent link: https://www.econbiz.de/10012535705

Effectiveness of pull-based print advertising with QR codes

Trivedi, Rohit; Teichert, Thorsten; Hardeck, Dirk - In: European Journal of Marketing 54 (2019) 1, pp. 145-167

Purpose: Despite quick response (QR) codes’ prominence, little is known about their embedding in pull-based communications. This study aims to measure QR code effects in print advertising along five different stages of consumer decision making, using advertisement appeals with moderating...

Persistent link: https://www.econbiz.de/10012184897

Perceived service quality, repeat use of healthcare services and inpatient satisfaction in emerging economy

Trivedi, Rohit; Jagani, Khyati - In: International Journal of Pharmaceutical and Healthcare … 12 (2018) 3, pp. 288-306

Purpose: The purpose of this study is to understand that how different demographic variables and repeated availing of service from the same doctor or same hospital shape the overall perception of health-care service quality and satisfaction among inpatients admitted in private hospitals in an...

Persistent link: https://www.econbiz.de/10012071135

Understanding underdog brand positioning effects among emerging market consumers : a moderated mediation approach

Patel, Jayesh D.; Trivedi, Rohit; Malhotra, Svablum; … - In: The journal of product & brand management 33 (2024) 8, pp. 1013-1026

Persistent link: https://www.econbiz.de/10015173298

How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics

Teichert, Thorsten; Hardeck, Dirk; Liu, Yong; Trivedi, Rohit - In: Journal of advertising research 58 (2018) 3, pp. 363-379

Persistent link: https://www.econbiz.de/10011929132

Entrepreneurial-intention constraint model : a comparative analysis among post-graduate management students in India, Singapore and Malaysia

Trivedi, Rohit - In: International entrepreneurship and management journal 13 (2017) 4, pp. 1239-1261

Persistent link: https://www.econbiz.de/10011950790

Using hotel reviews to assess hotel frontline employees' roles and performances

Hu, Feng; Trivedi, Rohit; Teichert, Thorsten - In: International journal of contemporary hospitality management 34 (2022) 5, pp. 1796-1822

Persistent link: https://www.econbiz.de/10013412103

Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic : an application of the theory of reasoned action

Ackermann, Claire-Lise; Sun, Haoye; Teichert, Thorsten; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1840-1865

Persistent link: https://www.econbiz.de/10013206280

Understanding underdog brand positioning effects among emerging market consumers: a moderated mediation approach

Patel, Jayesh D.; Trivedi, Rohit; Malhotra, Svablum; … - In: Journal of Product & Brand Management 33 (2024) 8, pp. 1013-1026

Purpose This study aims to explore the underdog brand biography dimensions that emerging-country consumers identify with (Study 1) and attempts to uncover the effects of these dimensions on brand affinity and purchase intention moderated by self-identity and brand trust (Study 2)....

Persistent link: https://www.econbiz.de/10015352186