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The Customer Learning Curve: Creating Profits from Marketing Chaos
McMellon, Charles - In: Journal of Product & Brand Management 14 (2005) 5, pp. 348-350
Persistent link: https://www.econbiz.de/10014895873
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Marketing Lessons from the Grateful Dead
McMellon, Charles - In: Journal of Product & Brand Management 20 (2011) 1, pp. 86-86
Persistent link: https://www.econbiz.de/10014896210
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The impact of the Internet and consumer motivation on evaluation of prices
Suri, Rajneesh; Long, Mary; Monroe, Kent B. - In: Journal of Business Research 56 (2003) 5, pp. 379-390
Persistent link: https://www.econbiz.de/10005477358
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POP!: Stand out in Any Crowd
McMellon, Charles - In: Journal of Consumer Marketing 24 (2007) 2, pp. 120-121
Persistent link: https://www.econbiz.de/10014848587