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The role of transactionality of mobile branded apps in brand experience and its impact on loyalty

Plotkina, Daria; Rabeson, Landisoa - In: The journal of brand management : an international journal 29 (2022) 5, pp. 470-483

Persistent link: https://www.econbiz.de/10013391064

Customer satisfaction with business services: is agile better?

Bambauer-Sachse, Silke; Helbling, Thomas - In: Journal of Business & Industrial Marketing 36 (2021) 8, pp. 1389-1402

Purpose Agile methods have considerably transformed project management. The purpose of this study is to analyze the impact of agile (as compared to plan-driven) methods on customer satisfaction in the context of knowledge-intensive business services. Design/methodology/approach This study uses a...

Persistent link: https://www.econbiz.de/10014844046

Effects of price promotions on purchase intentions in post-promotion periods

Bambauer-Sachse, Silke; Massera, Laura - In: Die Unternehmung : Swiss journal of business research … 72 (2018) 2, pp. 126-145

Persistent link: https://www.econbiz.de/10011871317

Comparative advertising for goods versus services : effects of different types of product attributes through consumer reactance and activation on consumer response

Bambauer-Sachse, Silke; Heinzle, Priska - In: Journal of retailing and consumer services 44 (2018), pp. 82-90

Persistent link: https://www.econbiz.de/10011904328

Comparative advertising : effects of concreteness and claim substantiation through reactance and activation on purchase intentions

Bambauer-Sachse, Silke; Heinzle, Priska - In: Journal of business research : JBR 84 (2018), pp. 233-242

Persistent link: https://www.econbiz.de/10011802926

Acquiring professional service customers : do agile project methods increase the intention to choose an out-supplier?

Bambauer-Sachse, Silke; Helbling, Thomas - In: Journal of business-to-business marketing 29 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10013178119