The firm’s structural inertia seems to be a crucial roadblock in continuous improvement efforts. The management paradigm shift required in the transition towards a continuous improvement culture is from individual‐based learning to system‐based learning. Explores the role of an...

Action Research (AR) is presented as an interpretive conceptual framework through which an understanding of management systems can be achieved. The proposed interpretive framework is briefly described and examined as a comparative management framework. The merit inherent in AR as an interpretive...

The article explores the use of a communication forum intervention in the Pharmacy Division of a large health maintenance organisation. An initial discussion of communication forum interventions as a sub‐set of parallel learning structure interventions is followed by a descriptive case study....

This article explores the use of organizational learning mechanisms to create actionable knowledge in a pharmaceutical company. An action research based approach was used to explore the nature and issues associated with fostering the dynamic learning capability within the firm. The results...

The goal of boosting creativity and productivity in knowledge‐based teams is shared by managers in technology‐oriented companies and industries. In this paper, we assess the nature of team performance and creativity in the context of computer‐supported technology. A field study of a...

Purpose – The importance of corporate image management in the airline industry has increased substantially in recent years. More and more managers of airline companies have found themselves changing their company's corporate image in order to ensure a more modern and updated identity. The...

Purpose – To present the role of innovative training in the design and assimilation process of a new corporate identity. Design/methodology/approach – The article is based on a description of the design process of a new corporate identity and its assimilation by a hotel chain management...

Purpose – The traditional approach to building a corporate identity relies on a managerial advertising view and is conducted mainly by external consultancy companies. The aim of this study is to introduce a different approach to building a corporate identity that is based on an effective...

Purpose – In recent years, the field of corporate identity management has grown substantially in importance in the hospitality industry. Managers of hotels have become increasingly interested in learning methods that have been successful in communicating a new corporate identity. The purpose...

Purpose – The purpose of this case study is to trace the process by which the new management of an airline company sought to implement a premium service strategy and to assimilate this strategy into its organizational culture, with the aim of positioning the company as a high‐quality airline...