1. Marketing strategy : introduction and overview -- 2. Portfolio analysis -- 3. Analysis of the business enterprise -- 4. Industry analysis -- 5. Market analysis -- 6. Analysing competition -- 7. Analysing the business environment -- 8. Analysing the customer in the market place -- 9....

Purpose: This paper aims to consider why creative problem-solving techniques may not always produce useful results and sets out to explain why this might be and what steps should be taken to avoid it happening. The paper provides an understanding of how different creative problem-solving...

Industries have life cycles and the transition from one stage to the next can have considerable strategic implications for incumbent firms. Restructuring companies and other companies bringing about change in an industry have a vital role to play in the process of industry transition and...

Purpose – The purpose of this paper is to examine the process of innovation management in the eighteenth century in the context of the search for precision time keeping in the watch making industry. In particular it looks at how knowledge was managed and transferred among interested...

Purpose – The purpose of the article is to examine aspects of executive behaviour relating to social responsibility in the British railway companies from their beginnings in 1830 until 1860. It offers a fruitful contribution to the literature and the understanding of responsibility, noting...