Purpose – The purpose of this paper is to focus on the adoption of business to employee (B2e) mobile internet (MI) applications in Italian small and medium enterprises (SMEs). The purpose is twofold: to analyze the diffusion of these applications underlining the main adoption barriers and to...

Nowadays the experience factor plays an increasingly important role in determining the success of a company's offering. The literature on Customer Experience is growing fast and the debate among scholars and practitioners is fervent. While many studies explore such theme from a theoretical...

Summary Though marketing performance measurement has long been a concern for literature and companies, the relationship between marketing strategy and marketing performance measurement system (MPMS) design is a substantially uncovered topic. This paper endorses Coviello et al. [Coviello, N. E.,...

Purpose: The purpose of this paper is to reshape and interpret the essence of marketing–supply chain management (M–SCM) interface in the glance of the dramatic changes occurring in competition and market relationships. Design/methodology/approach: By reviewing relevant literature and...

States that over the last few years, the growing importance of the ecological question has led many executives to modify their business policies. The integration of “green” issues in the process of strategy formation has significant financial, managerial and organizational implications for...

The Internet and World Wide Web are creating new business opportunities, in particular increasing the performance of communication, sales and post‐sales. In surfing the Web it is possible to see several tools a company can implement on its site: among them, description of products and...

In recent years it has been often claimed that quality is one of most critical success factors for organizations. Managers introduced quality‐based programmes – such as total quality management – assuming that performances would improve. However, many quality‐based initiatives failed....