Purpose – This paper's aim is to help hospitality management executives and graduate students to understand and to develop marketing expertise in the small hotel sector. Design/methodology/approach – Case studies for three hotels illustrate some major marketing challenges for the small hotel...

Purpose – The purpose of this paper is to contribute to the understanding of marketing in small hotels specifically, and, more generally, to the area of SME or entrepreneurial marketing. Design/methodology/approach – A deductive‐inductive approach based on interviews with 15 small hotel...

Purpose – The aim of this article is to develop an understanding of marketing and customer relationships in software SMEs (small to medium‐sized enterprises) using a mixed methods approach. Design/methodology/approach – The methodology combined qualitative research methods along with...

Purpose – This study seeks to explore the success and failure of two similar small software technology firms from a marketing perspective. Using a dyadic approach, the research aims to compare the degree of customer orientation and innovativeness exhibited in both firms and to understand...

Purpose – The purpose of this paper is to introduce the special issue on research carried out at the Department of Information and Communications at Manchester Metropolitan University. Design/methodology/approach – The paper reflects on two factors: the context of the Department within the...

Purpose – This paper seeks to make a contribution to understanding of knowledge sharing in the public sector, with specific reference to a context in which multi‐agency working is important, and the information being shared is personal case information. Design/methodology/approach – A...

Purpose – The paper aims to report on a research project that explores the extent and scope of scientific publishing, communication, and collaboration amongst Libyan scientists. Design/methodology/approach – The paper commences with a literature review on scientific communication and...

Purpose – The purpose of this paper is to examine the social adoption of the mobile phone by Irish teenagers in city, town and rural settings. It aims to investigate two key areas that have influenced the teenagers' social adoption of the mobile phone: first, the influence of locational and...

Purpose – Telecommunications comprises a vital component of information infrastructures and services, with a historically strong public interest dimension. For the best part of 30 years, the telecommunications sector in Europe has been the subject of a radical reorganisation in structural and...