Abutaleb, Soha; El-Bassiouny, Noha - In: World Journal of Entrepreneurship, Management and … 16 (2020) 4, pp. 287-305
Purpose: The paper examines three main stakeholders in the market and their roles toward achieving sustainability marketing. Those stakeholders are consumers, companies and policymakers. The current study is examining consumers’ attitudes toward sustainability marketing and their purchase...