The authors examine the contributions of ethnography to organizational sociology in five substantive areas: (1) the elaboration of informal relations, (2) organizations as systems of meaning, (3) organizations and their environments, (4) organizational change, and (5) ethics and normative...

Purpose – In recent years, scholars have begun suggesting that marketing can learn a lot from art and art history. This paper aims to build on that work by developing the proposition that successful artists are powerful brands. Design/methodology/approach – Using archival data and...

Purpose – Classical ethnographic research begins with the recognition that the observer starts as a stranger to the group being studied, a recognition as evident in the analysis of formal organizations as of gangs or tribes. From this position of difference the researcher must learn the themes...