Purpose: The purpose of this paper is to longitudinally analyse the evolution of multiple narrative textual characteristics in the chairman’s statements of Guinness from 1948 to 1996, with the aim of studying impression management influences. It attempts to contribute insights on impression...

Stakeholder theory explains organizational responses to changing demands from constituents. Almost all accounting research drawing on stakeholder theory addresses social responsibility issues. In contrast, we examine how our focal firm, the Spanish tobacco monopoly, responded to stakeholders'...