Purpose Technology has been witnessing a rapid growth. The advent of artificial intelligence has further enhanced the satisfaction level of consumers, which makes it even more vital in the current scenario. This paper aims to explore the factors affecting practical implacability of artificial...

Tourism is a socio-economic activity and has evolved into one of the largest and fastest growing industries of the world. While the economic benefits of tourism are well known, the research evidence indicates that the benefits of tourism are rarely equitably distributed among the key...

Safety and security today, has been identified as one of the five global forces that drive the tourism industry. The topic of safety and security in the tourism industry has gained vital importance, mainly after 9/11 incident, thereafter both academicians and practitioners have started looking...

Throughout history, the concept of luxury has had different emphases. It was scaling its existence in tourism, from the lifestyles of ancient kingdoms to the Roman empire's witnessing sightseeing trips, tourist attractions in townships to business tours and luxury hotels in Paris to the British...