Caputo, Francesco; Masucci, Armando; Napoli, Luigi - In: International Journal of Pharmaceutical and Healthcare … 12 (2018) 4, pp. 374-390
Purpose: This paper aims to investigate the possible enablers and barriers of value co-creation processes in pharmacy, with the aim of enriching previous managerial and organisational contributions in the pharmacy management domain. Design/methodology/approach: Building upon the interpretative...