Correia, Antónia; Kozak, Metin; Ferradeira, João - In: International Journal of Culture, Tourism and … 7 (2013) 4, pp. 411-424
Purpose – This paper aims to explore the concept of push and pull satisfaction and relates it with a uni-dimensional measure of satisfaction. Design/methodology/approach – A factor structure is derived, comprising push and pull satisfaction factors which are related to the level of overall...