Frontmatter -- Acknowledgements -- About the Authors -- Foreword -- Contents -- List of Cases -- List of Figures -- List of Tables -- Introduction -- Chapter 1 The Case for Change -- Chapter 2 Defining Lean CX -- Chapter 3 Creating Market Cut-Through -- Chapter 4 Where to Start -- Chapter 5...

Purpose – This paper aims to introduce a new phenomenon related to creative motivation called creative resolve response (CRR). CRR predicts how creative motivation will vary during problem solving. Design/methodology/approach – In total, 66 MBA students were asked to respond at random...

This paper examines how to structure resource-constrained innovation teams in order to maximise learning and creativity within organisations. Past research suggest that nominal groups (based on independent operations by individuals) outperform interactive groups. The results of this study...