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Determining consensus on the acceptance and actions of Metaverse marketing in the Portuguese market
Teixeira, Sara; Oliveira, Zaila - In: Marketing innovation strategies and consumer behavior, (pp. 84-107). 2024
Persistent link: https://www.econbiz.de/10015098555
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Reaching consensus about the impact of mobile marketing tools on Iberian consumer purchase intention : a Delphi study
Teixeira, Sara - In: Contemporary trends in innovative marketing strategies, (pp. 263-277). 2024
Persistent link: https://www.econbiz.de/10014519908
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Understanding Google Ads metrics for SME
Barbosa, Belem; Oliveira, Zaila; Teixeira, Sandrina F.; … - In: Advanced digital marketing strategies in a data-driven era, (pp. 123-144). 2021
Persistent link: https://www.econbiz.de/10012621971