Building Tomorrow's Smart Cities With 6G Infrastructure Technology explores the profound impact of emerging technology-enabled secure 6G infrastructure on the creation of futuristic smart cities. It provides relevant theoretical frameworks and the latest empirical research findings. Covering...

Ubiquity of celebrity endorsements has attracted all around attention to make it more effective. This has emerged over the period as a prevalent form of advertising. Majority of celebrities made part and parcel of advertisements are either from cinema and or are the sportspersons. Youths imitate...