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Don't touch the merchandise! : factors associated with consumer preference for contact free shopping

Jeong, Dayun; Ko, Eunju; Taylor, Charles Raymond - In: Journal of business research : JBR 154 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10013468635

Contactless marketing management of fashion brands in the digital age

Cho, Minjung; Yun, Hyesu; Ko, Eunju - In: European management journal 41 (2023) 4, pp. 512-520

Persistent link: https://www.econbiz.de/10014437749

The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers

Pang, Wonbae; Ko, Eunju; Cho, Minjung - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 123-142

Persistent link: https://www.econbiz.de/10014511622

The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention

Cho, Minjung; Ko, Eunju; Borenstein, Benjamin E. - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1016-1038

Persistent link: https://www.econbiz.de/10015050105

What is a luxury brand? : a new definition and review of the literature

Ko, Eunju; Costello, John P.; Taylor, Charles Robert - In: Journal of business research : JBR 99 (2019), pp. 405-413

Persistent link: https://www.econbiz.de/10012023668

Bridging Asia and the world : searching for academic excellence and best practice in marketing and management

Ko, Eunju - In: Journal of business research : JBR 124 (2021), pp. 813-817

Persistent link: https://www.econbiz.de/10012494024

Luxury brand advertising : editorial : theory and practice

Ko, Eunju - In: International journal of advertising : the review of … 39 (2020) 6, pp. 757-760

Persistent link: https://www.econbiz.de/10012260247

Bridging Asia and the world : global platform for the interface between marketing and management

Ko, Eunju - In: Journal of business research : JBR 99 (2019), pp. 350-353

Persistent link: https://www.econbiz.de/10012023658

Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products

Pang, Wonbae; Ko, Jisu; Kim, Sang Jin; Ko, Eunju - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 10, pp. 2149-2164

Purpose: The COVID-19 pandemic has caused a decline in overall consumption, but luxury sales within offline department stores rose significantly. This study identifies changes in the market environment variable (i.e. pandemics) and their impact on clothing consumption behavior. Moreover, it...

Persistent link: https://www.econbiz.de/10012811021

Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products

Pang, Wonbae; Ko, Jisu; Kim, Sang Jin; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2149-2164

Persistent link: https://www.econbiz.de/10013552980