<em>I fattori del successo imprenditoriale delle imprese vinicole pugliesi</em> - Competitive determinants of winegrowers in Apulia In recent years, Apulian wine sector has begun a process of renewal that is allowing a coming out of potential originality and distinctiveness of Apulian wines, so that for...

Purpose – This paper aims to focus on understanding how demand for innovation is articulated in low‐tech industries, dominated by SMEs, where innovation is often based on informal processes and uncodified knowledge, relying on intangible assets. Design/methodology/approach – The authors...