Internet forms a popular forum for information exchange between consumers, while online marketing has opened a range of new facilities for companies to promote and sell their products. This article aims to find out if consumer power has increased as a result of comparison websites and access to...

Purpose This paper aims to present arguments about how a complex concept of privacy labeling can be a solution to the current state of privacy. Design/methodology/approach The authors give a precise definition of Privacy Labeling (PL), painting a panoptic portrait from seven different...