McQuillan, Deirdre; Scott, Pamela Sharkey; Mangematin, … - In: International Marketing Review 35 (2018) 5, pp. 869-888
Purpose: The management of reputation and status is central to creative professional service firms (CPSFs) rendering the internationalisation process a particular challenge. The authors build on arguments that internationalisation requires moving from outsidership to insidership within client...