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The most human bot : Female gendering increases humanness perceptions of bots and acceptance of AI
Borau, Sylvie; Otterbring, Tobias; Laporte, Sandra; … - In: Psychology & Marketing 38 (2021) 7, pp. 1052-1068
Persistent link: https://www.econbiz.de/10012535714
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The green mate appeal : Men's pro‐environmental consumption is an honest signal of commitment to their partner
Borau, Sylvie; Elgaaied‐Gambier, Leila; Barbarossa, … - In: Psychology & Marketing 38 (2020) 2, pp. 266-285
Persistent link: https://www.econbiz.de/10012189619
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The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie; Nepomuceno, Marcelo Vinhal - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
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The advertising performance of non-ideal female models as a function of viewers' body mass index : a moderated mediation analysis of two competing affective pathways
Borau, Sylvie; Bonnefon, Jean-François - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 457-476
Persistent link: https://www.econbiz.de/10011707419
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The imaginary intrasexual competition : advertisements featuring provocative female models trigger women to engage in indirect aggression
Borau, Sylvie; Bonnefon, Jean-François - In: Journal of business ethics : JOBE 157 (2019) 1, pp. 45-63
Persistent link: https://www.econbiz.de/10012030611
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Gendered products act as the extended phenotype of human sexual dimorphism : they increase physical attractiveness and desirability
Borau, Sylvie; Bonnefon, Jean-François - In: Journal of business research : JBR 120 (2020), pp. 498-508
Persistent link: https://www.econbiz.de/10012417158
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Positive gender congruency effects on shopper responses : field evidence from a gender egalitarian culture
Otterbring, Tobias; Bhatnagar, Roopali; Samuelsson, Peter; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012665988
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The prosociality of married people : evidence from a large multinational sample
Borau, Sylvie; Couprie, Hélène; Hopfensitz, Astrid - In: Journal of economic psychology : research in economic … 92 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013483317