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Journal of the Academy of Marketing Science

Academy of Marketing Science - New York, NY : Springer Science + Business Media LLC; … - 1.1973 -

Persistent link: https://www.econbiz.de/10000535447

The marketing glossary : key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales

Clemente, Mark N. - 1992

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2013 AMS Conference - wine marketing track

Babin, Barry J. (contributor) - Academy of Marketing Science - 2012

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According to Kotler : the world's foremost authority on marketing answers your questions

Kotler, Philip - 2005 - 1. ed

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AMS review : official publication of the Academy of Marketing Science

Academy of Marketing Science - New York : Springer - 1.2011,1(März) -

Persistent link: https://www.econbiz.de/10009667585

Membership directory / Academy of Marketing Science

Academy of Marketing Science - Ruston, LA - 2012/13 - 2017/18; damit Ersch. eingest.

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Creating and dominating new markets

Meyer, Peter - 2002

Persistent link: https://www.econbiz.de/10001664481

Customer message management : increasing marketing's impact on selling

Riesterer, Tim; Emo, Diane - 2006

Persistent link: https://www.econbiz.de/10003323121

Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023

Jeseo, Vincent (ed.); Allen, Juliann (ed.) - Academy of Marketing Science / World Marketing Congress …; … - 2024

Using Attribution Theory -- Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix …The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not … lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology …

Persistent link: https://www.econbiz.de/10014495477

The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial

Ferrell, Odies C.; Conduit, Jodie; Edvardsson, Bo; … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 390-394

Persistent link: https://www.econbiz.de/10012819664