Liberman, Leonardo (ed.); Garcilazo, Sergio (ed.); … - Academy of International Business / Latin American … - 2014
Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy Case 2: Beauty Competition in Central America: Zermat v. Avon Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company...
