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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023

Jeseo, Vincent (ed.); Allen, Juliann (ed.) - Academy of Marketing Science / World Marketing Congress …; … - 2024

Mass Customization’s Online Sales Configurator Capabilities and Purchase Intention: The Roles of Psychological Empowerment and Ownership -- Reviewing the Research Landscape of Online Scarcity Messages -- Understanding Customers’ Insights Using Attribution Theory -- Marketing Strategies of...

Persistent link: https://www.econbiz.de/10014495477

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

Pantoja, Felipe (ed.); Wu, Shuang (ed.) - Academy of Marketing Science / Annual Conference <2020, … - 2022

The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements....

Persistent link: https://www.econbiz.de/10013170824

Celebrating the Past and Future of Marketing and Discovery with Social Impact : 2021 AMS Virtual Annual Conference and World Marketing Congress

Allen, Juliann (ed.); Jochims, Bruna (ed.); Wu, Shuang (ed.) - Academy of Marketing Science / Annual Conference <2021, …; … - 2022

Chapter 1. Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract -- Chapter 2. An Apology is More Than Just Saying “Sorry”: Framing Effects in Online Service Recoveries: An Abstract -- Chapter 3. Differences in CSR Authenticity Evaluation Between Cultures: Lessons...

Persistent link: https://www.econbiz.de/10013270881