Similar Search Results

2013 AMS Conference - wine marketing track

Babin, Barry J. (contributor) - Academy of Marketing Science - 2012

Persistent link: https://www.econbiz.de/10010421925

The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial

Ferrell, Odies C.; Conduit, Jodie; Edvardsson, Bo; … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 390-394

Persistent link: https://www.econbiz.de/10012819664

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

Pantoja, Felipe (ed.); Wu, Shuang (ed.) - Academy of Marketing Science / Annual Conference <2020, … - 2022

The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements....

Persistent link: https://www.econbiz.de/10013170824

Celebrating the Past and Future of Marketing and Discovery with Social Impact : 2021 AMS Virtual Annual Conference and World Marketing Congress

Allen, Juliann (ed.); Jochims, Bruna (ed.); Wu, Shuang (ed.) - Academy of Marketing Science / Annual Conference <2021, …; … - 2022

Chapter 1. Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract -- Chapter 2. An Apology is More Than Just Saying “Sorry”: Framing Effects in Online Service Recoveries: An Abstract -- Chapter 3. Differences in CSR Authenticity Evaluation Between Cultures: Lessons...

Persistent link: https://www.econbiz.de/10013270881