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New meanings for marketing in a new millennium : proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference ; San Diego, California, May 30 - June 2, 2001
Moore, Melissa (ed.); Moore, Robert S. (contributor) - 2015 - Reprint from original edition "developments in marketing science", Volume XXIV, edited by Melissa Moore and Robert Moore
Persistent link: https://www.econbiz.de/10011398333
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Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina (ed.); Rossi, Patricia (ed.) - Academy of Marketing Science / Annual Conference <2017, …; … - 2018
Persistent link: https://www.econbiz.de/10011735442
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Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina (ed.); Rossi, Patricia (ed.) - Academy of Marketing Science / Annual Conference <2017, …; … - 2018
Managerial Decisions on International Price Adaptation: An Abstract -- A Cross Cultural Comparison of Middle Class Meanings of Money in India and South Korea: An Abstract -- Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract -- Strategies for Theory Assessment and...
Persistent link: https://www.econbiz.de/10014287302