Jeseo, Vincent (ed.); Allen, Juliann (ed.) - Academy of Marketing Science / Annual Conference <2023, … - 2024
1. Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?- 2. Shifting Habits Toward … Industry -- 4. Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications -- Is Like-Seeking a … and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It …
