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Culture-specific Consumption Patterns of German and Ukrainian Wine Consumers
Rewerts, Astrid Lucie; Hanf, Jon Henrich; Wettstein, Nadine - European Association of Agricultural Economists - EAAE - 2009
By referring to Means-End-Chain-Theory, we identified personal values as the actual buying motive. Since these values vary according to the consumer’s cultural background, it is expected that culture-specific values lead to culture-specific consumption patterns. To verify this proposition, we...
Persistent link: https://www.econbiz.de/10008519141
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Values as reasons for consumer decisions – an inter-cultural comparison
Rewerts, Astrid Lucie; Hanf, Jon Henrich - European Association of Agricultural Economists - EAAE - 2008
Nowadays, consumers usually do not just consider the functional use of a product. At least equally important are the emotional experiences that are tied up with the product and that are sated with non-material elements of a product. Which non-material elements of a product are considered...
Persistent link: https://www.econbiz.de/10005039428
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The Agricultural Marketing System and Price Stabilization Policies
Mellor, John W. - Charles H. Dyson School of Applied Economics and … - 1970
Persistent link: https://www.econbiz.de/10011212107
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Sourcing and Promotion of Local Foods by Food Cooperatives in the U.S.
Katchova, Ani L.; Woods, Timothy A. - European Association of Agricultural Economists - EAAE - 2011
This study examines the role that food consumer cooperatives play in the local food networks. Data are collected from three case studies with leading food cooperatives and a national survey of the general managers of food cooperatives. We identify the emerging business practices in local...
Persistent link: https://www.econbiz.de/10009326210
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Marketing Alternatives for Northeastern Dairy Beed and Feeder Calves
Lesser, William H. - Charles H. Dyson School of Applied Economics and … - 1981
Persistent link: https://www.econbiz.de/10011097997
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Enhancing Leadership and Organization for Farmers' Market Success
Barry, Jude; Henehan, Brian M. - Charles H. Dyson School of Applied Economics and … - 2007
Persistent link: https://www.econbiz.de/10009653750
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Processed Apple Product Marketing Analysis: Apple Juice and Cider
Rowles, Kristin - Charles H. Dyson School of Applied Economics and … - 2001
the markets for apple juice and cider to support the analysis of marketing opportunities and the development of effective … will be supplemented with additional consumer marketing research findings in the final report for this project. …
Persistent link: https://www.econbiz.de/10009653855
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Marketing New York Wine in New York City
Preszler, Trent L. - Charles H. Dyson School of Applied Economics and … - 2003
Persistent link: https://www.econbiz.de/10009653873
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National Dairy Markets and Policy and Some Implications for New York
Novakovic, Andrew M. - Charles H. Dyson School of Applied Economics and … - 1989
Persistent link: https://www.econbiz.de/10010932295
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Italian Wine in the U.S. Market a Case Study of Canine Riunite
Seger, Andrea; White, Gerald B. - Charles H. Dyson School of Applied Economics and … - 1988
consumers; and thirdly, their U.S. distributor was strong at marketing and the brand was skilfully promoted by large … expenditures for advertising. The firm demonstrated the marketing skill and commitment of financial resources that are requisites … for success in mass marketing in the United States …
Persistent link: https://www.econbiz.de/10010937741