entries of supermarket s and hypermarket s have had impacts on market structures and rationalization of marketing activities … marketing margins for main agro- food staples. After the greater price adjustment changes that occurred by the EU membership … marketing margins. This imply that agro- food markets in the new EU member states are becoming much more integrated into …

In this work it explains the actual situation of organic production and marketing in Spain, studying and analyzing … exporting to other European countries, USA and others foreign markets, and it is necessary a new marketing strategies and … new marketing strategies and actions. …

difficulties in adapting their strategies to market changes, and in competing with big enterprises. Marketing management … capabilities play a key role in good SMEs performance in the market. The purpose of this paper is to evaluate the marketing … capabilities of SMEs that produce TFPs. The theoretical framework considers the Market Orientation approach and marketing …

-structured interviews directed at Italian large scale retails (purchasing and marketing managers). The final information were obtained …